Centric Parts Print Advertising Campaign

Products are only as good as their development and depth of the support systems in-place behind the scenes. This four part print advertising campaign included full page placements with third page support messaging which highlighted the in-house capabilities of the organization and how these efforts create differentiation in the product offerings. Run consecutively over a four month period, each advertisement pairing introduced a single word concept that was supported through body copy and imagery and finally, how these capabilities directly benefit the reader. This campaign was successful in differentiating the organization from competitors by showcasing internal abilities during product development, validation and after sale support. The third page ad continued the message through to consumer level advantages found later in the publication.