Brake Pad Branding and Launch Support

For this project I was asked to introduce a new line of replacement brake pads and rotors to an existing aftermarket parts brand. This new packaging line incorporated existing brand guidelines and provided opportunity to refresh the existing brand packaging designs to incorporate new design elements including QR code connectivity and updated regulatory warnings and information. I am responsible for all package design and production management, product photography, icon design and copywriting for this project.

The utilization of color differentiators within the product line helps to guide the consumer to the different performance levels and creates a unique identifier that is easily recognized by installers and technicians.

In addition to the package design, I created POS, printed sales collateral, training materials, and digital banners. This new brake program was well received and had over USD $30 million in sales init's first year.

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